POWER MOVE: Elon Musk Reportedly Preparing $100 Million Tesla Endorsement Deal to Make Manchester United Captain Bruno Fernandes the Global Face of the Brand

Elon Musk has always been known for making bold moves that shake up entire industries, and his latest rumored step might be among the most surprising yet. Reports suggest that the Tesla CEO is preparing a massive $100 million endorsement deal that would see Manchester United captain Bruno Fernandes become the global face of Tesla.

If this goes through, it would not only rank among the most lucrative sponsorship deals in football but also mark a groundbreaking moment where sports, technology, and global branding merge. Musk is said to view Fernandes as the perfect symbol of Tesla’s innovative and ambitious vision.

Fernandes’s journey has been extraordinary. From modest beginnings in Portugal to his game-changing arrival at Manchester United in 2020, he has grown into one of the Premier League’s most influential midfielders. With his creativity, composure, and leadership, he reshaped United’s attack almost instantly and has since become both captain and talisman.

At Old Trafford, he has been a figure of resilience during difficult times, winning fans over with not only his talent but also his authenticity and passion. His charisma and relatability have elevated him into a global role model, admired by millions beyond football.

Musk’s interest in Fernandes reportedly goes deeper than sporting excellence. Tesla has built its identity around energy, risk-taking, and breaking boundaries — qualities Musk believes Fernandes embodies through his work ethic, leadership, and wide-reaching appeal. According to insiders, Musk sees him not just as a footballer but as a cultural icon who inspires across generations.

The sheer size of the deal is striking. While stars like Lionel Messi and Cristiano Ronaldo have penned nine-figure deals with sportswear or beverage brands, Tesla’s move would be unprecedented in the football world. For Fernandes, it would place him on a new level as both an athlete and a cultural ambassador, while also redefining how tech companies and elite players collaborate.

This rumored partnership reflects a wider shift in marketing strategy. Instead of limiting deals to athletes in traditional sports branding, Tesla appears eager to link itself to personalities with influence that spans industries and continents. With Fernandes’s popularity stretching across Europe, Asia, and South America, he offers Tesla the kind of reach Musk envisions for the company.

Such a move would also highlight Tesla’s broader goal of positioning itself as more than a carmaker. Musk has often said Tesla represents a lifestyle movement that combines energy, technology, and culture. Aligning with a player of Fernandes’s stature strengthens that narrative, blending sport with innovation in a way that could inspire global audiences.

Unsurprisingly, fans of Manchester United have already lit up social media with excitement. Hashtags like #BrunoXTesla and #PowerMove have been trending as supporters celebrate their captain’s growing global recognition. Many see it as proof of Fernandes’s leadership and influence extending far beyond football.

Still, the deal would come with immense responsibility. Fernandes would juggle leading Manchester United on the pitch while also serving as Tesla’s worldwide ambassador, with every appearance and statement carrying weight for both football and business.

For United, this would add to the club’s long tradition of players who transcend the sport, from George Best to David Beckham to Cristiano Ronaldo. A partnership with Tesla would place Fernandes in that elite lineage, further establishing Old Trafford as the home of cultural icons.

If finalized, the deal could reshape the future of sports marketing, potentially prompting other tech giants like Apple, Amazon, or Google to explore similar partnerships. It would represent a seismic shift in how the worlds of sport, technology, and culture intertwine.

In the end, this would be more than just an endorsement — it would be a defining move. Fernandes would step into a new realm of global stardom, while Tesla would gain a representative who personifies energy, resilience, and the spirit of innovation Musk wants the world to see.